Video has now become a key piece to any business marketing strategy. They facilitate the sale of a product or service while also helping grow your brand image, spread your values and reach your target audience.
If you are looking for video professionals in Valencia, at Kinovo we offer you a variety of options for messaging in a clear, direct and original way. And if you’re still asking yourself what your video or business should do, here are some answers:
BENEFITS OF CORPORATE VIDEOS
- Improve your corporate image.
- Humanize your company in the eyes of customers or consumers.
- Announce an event, whether it be internal or external.
- Convert your customers or followers into brand ambassadors by offering them powerful content that will interest them (webinars, extra content, etc.), make them feel connected to, and a part of, your company.
- Improve your company’s positioning by becoming a leader in your sector, a specialist and competent authority.
Company videos help you reach goals that would otherwise be costlier in both time and money. One of the advantages is that they are easy to digest and have immediate effect. And what’s more, they are now one of the most sought-after formats among users.
The corporate video is one of the best ways to communicate with your customers and with a company's own employees.
It can be made in the form of a report (presenting your team, show internal processes, explain values and business vision, etc.), an announcement (through a clear, direct and concise message about one of your products or services), an instructional video (for spreading new knowledge about your business or brand), a live broadcast of an event or an interview with a person related to the company (management positions, clients, etc.).
One of the most highly requested services is the advertising video. At Kinovo, we take into account everything to make it effective: we hold a brainstorming session with you to learn everything there is to know about your company and product, and then we communicate exactly what is needed to grab the potential client’s attention. It is all about making an impression through effective messaging, connecting the user to the brand in a meaningful way using elements that do not go unnoticed. From there, a solid strategy for communicating on social networks, video platforms, web sites or other channels that should be optimized to do the rest.
STOP MOTION VIDEOS
Stop Motion videos are animated films shot frame by frame using cut-out images or figures made out of clay, wire, fabric, action figures or building blocks, among other techniques. We can use this technique to make it look like objects or static images are moving and, with a script, music, voice-overs and other elements, we can tell our own original story.
VIDEOS FOR SOCIAL MEDIA
Another kind of video that companies often request are videos for campaigns on social networks. The Aberdeen Group presented a study that shows that a video marketing strategy produces an over 20% increase in web traffic. And according to the Animoto report, 73% of users have been impacted by social networks before deciding to purchase or choosing a service. At Kinovo, we study the best way to get your potential audience to watch your videos and thus increase your brand’s visibility. This is a perfect option for small and medium businesses that cannot afford to invest in traditional advertising on television or in print media.
In short, it is a question of enhancing your marketing strategy by including video, an efficient and effective communication tool for making an impact and getting the attention of your target audience.